The Progression Group
Progression is an experiential outdoor education company based out of Chiang Mai, Thailand. Progression is comprised of four companies: Progression Equipment, the wholesale retailer for high-quality outdoor gear in SE Asia, Progression Leadership, which provides corporate leadership training and professional development workshops, Progression Adventures, which facilitates school group adventure programs in Thailand, and Progression Technical, which provides technical rope and rescue training.
The founder's initial logo inspiration centered on the idea of a series of mountains. The concept was that the mountains visually represent the personal and professional growth one achieves when participating in one of the programs.
Role: Lead Designer • Art Direction: Josh and Kat Morris
The four companies are differentiated by color. Red was chosen to represent Progression Equipment, as it conveys the strength and power the gear provides its users. A bright green was chosen for Progression Adventures due to it’s vibrant and youthful feel. Blue was chosen for Progression Leadership to convey feelings of loyalty and trust, and a bright orange was selected for Progression Technical because of the color's strong association with rescue practices
Each company has its own set of collateral using the corresponding brand color. Collateral includes business cards, letterheads, hats and t-shirt designs, stickers, and water bottles.
