Farmtrue

Farmtrue is a natural food company whose core principles center around a connection to nature and living a healthy and meaningful life. Their main product is ghee, a lactose-free butter that has traditionally been used both as a food product and as a natural remedy. Farmtrue was in the process of growing their business with a new line of beauty products and fresh ghee flavors and needed a brand refresh that would allow them to sell their products in stores.

Role: Designer  •  Art Direction: Dan West  •  Designer: Tyler DeHague

For the self-care and lifestyle products, we created a minimal design that reflects the clean and simple ingredients and a look that fits within the overall brand without too closely resembling the food products.