Chiang Mai Rock Climbing Adventures (CMRCA)
Chiang Mai Rock Climbing Adventures (CMRCA) is an outdoor adventure company based in Chiang Mai, Thailand. It started out as a rock climbing guiding service in 2002 and has since evolved into an experiential education program provider, technical rescue training provider, and much more. The heart of CMRCA lies in the climbing crag managed by the company, Crazy Horse Buttress. My main objective was to update and create a cohesive brand identity using the existing logo to highlight the awesome programs and services offered by the company. This included a new color scheme, new fonts, creating templates for internal documents, and designing new client-facing materials like catalogs, social media content, and merchandise.
Role: Lead Designer • Art Direction: Josh and Kat Morris • Graphic Designer: Bussarapon (Mameaw) Daungin
The main printed materials were catalogs showcasing the company's core services: outdoor adventure activities and tours, climbing and caving courses, bouldering wall memberships, technical rescue training courses, and student programs.
CMRCA’s outdoor adventure shop also has a bouldering wall and training area. The area needed proper safety and climbing instructional signage. I art directed the creation of the signs, which were designed by Mameaw.
