SCHUYLKILL BANKS PARK SYSTEM

This project is a rebrand of the Schuylkill Banks in Philadelphia, which is a popular pathway system and green area along the river. The area's current branding is inconsistent and dated, therefore I aimed to create a contemporary and cohesive design that's fun and inviting. I did this through the use of bright and fun colors, illustrative info-graphics and easy-to-read signage. Components include: stationary, website, environmental graphics and signage, and collateral.

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CREDITS

Art Direction // Paul Kepple
Photography //  Colleen DeMenna